What is PPC? If you are into digital marketing or working for a pay per click agency, you might already know the answer to the question What is PPC? But for those who recently started working for a digital marketing company or want to work in the ad operation of advertising agencies , PPC is pay per click campaign that brands and businesses run to attract potential customers to their brands. PPC is an online advertising model where all the brands or advertisers pay google or the publisher every time some clicks on their advertisement or their brand link being advertised. These campaignings are generally offered by search engines like Google or social media networks like Facebook, Instagram, Twitter, etc. The few popular platforms for PPC advertising are Facebook Ads, Google Ads, and Twitter Ads. The answer to SEO vs PPC is SEO is an organic search which means when your website ranks due to its organic popularity among the user, that is SEO, but when your website ranks in the top 10