The FIFA World Cup attracts many’s interests, especially in the Middle East and North Africa region. Set about in November 2022, the FIFA World Cup Qatar 2022 begins, and this sports extravaganza will take place for the first time in the Middle East, making the excitement level reach a fever gradient. Considering the recent analytics data from Google and YouTube indicate that regional soccer fanatics are already enthused, with 2022 World Cup-related digs and searches since the beginning of this year. As the FIFA World Cup 2022 is about to kick off, the Views from soccer devotees continue to rise on YouTube, with search interest for this year’s tournament already exceeding 2018 by 80%. This means more searches meaning a static increase in the watch time and the views. Watch time for the 2022 tournament might increase by more than 30 percent, reaching around 300 million people. [ 1 ] This immense and unpredicted number of views has become a viable option for digital marketers to ma